Italy Emerges as Leader in European Congress Tourism


Italy now ranks first in congress tourism in Europe, a prestigious ranking gained in just 5 years, thanks to the commitment and dedication of its MICE industry..

According to the rankings by the International Congress and Convention Association (ICCA), Italy not only ranks first in Europe but also second globally.

This historic achievement is the result of coordinated strategies by the Italian Convention Bureau, such as the “Italian Knowledge Leaders” programme, which highlights Italian excellence in academic, medical, cultural, and scientific fields. This triumph not only represents a success for the congress tourism sector and a source of pride for the entire country but also shines a spotlight on a profession that is still relatively unknown, that of the PCO, our profession, Professional Congress Organizer.

Keep following us to learn more; we’ll introduce you to a new world, the MICE world.

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